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Tuesday, 27 October 2015
Monday, 26 October 2015
Friday, 23 October 2015
Green Screen Update by Eunice
- As i presented my pitch, particularly the part about the green screen that we were meant to use to turn that background into white, my teacher told me that there was no need to use the green screen because the college has a white screen - which makes things a lot easier for us. The only worrying thing about the white screen is the shadows that appear behind Sarene, but i guess we can manage it, in the editing - light up a bit the scene.
What we are using now:
What we were planning to use previously:
Thursday, 22 October 2015
DIGIPACK / ANCILLARY // By Dazhane
Welcome back!
Below is an example of how I would do the album cover for our music video
Editing // Photoshop
Pictures // Nikon D610
Social media
We have also branded our twitter page using some of our ancillary work of 'Celina.'
https://mobile.twitter.com/account
Wednesday, 21 October 2015
Tuesday, 20 October 2015
Pitch task // Synergy by Dazhane
Synergy
identify one key visual element that you are going to use to link together your promotional video with the ancillary texts
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Welcome back to our blog!,
The one key visual element that our group has chosen to link together the music video to our ancillary products is 'lighting' - the idea of lightness and darkness. One of the main reasons why we have decided to use this is because we believe that we can emphasis the progression of the artist 'conquering' and getting over her past situations through location and costume. Lightness can be linked with happiness and can also be seen as angelic and beautiful whereas darkness is linked with negativity and ugliness.
The above photo is an example of a picture we could use as the album cover for the artist. It started off with a simple picture taken on one of the bridges in Central London. We purposely placed Sarene( the main artist) in the middle of the frame, surrounded by the general public so that she stands out. The point of this is that it looks like the main subject is the main focus amongst the busy day to day life in London
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Here is an example of two edited photos which we could potentially use for our ancillary products
I deliberately edited the photos so that background is black and white, it gives a greyish effect and contrasts against the artist(light and dark put into practice). I personally prefer the second photo as i feel it emphasises light and dark more prominently as literally one side is dark and the other is light - this also signifies the progression of lighting. Similarly in the music video we will use lighting to convey the beautiful, nostaligic and happy moments of the characters life. This will be done by filming in locations that link to 'lightness' ( The sky gardens which is situated on the top floor of the walkie talkie building which shows the skyline of London, White walls/houses in nottinghill) and other well lit locations. This will differ from the darkness of our chosen locations such as the forest pathway.
Hopefully, the audience will be able to see the running theme of light from our promotional video to our ancillary products through location, props, costumes and other lighting techiques such as lense flares.
Location vlog and photos
Location Research
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Welcome back to the blog!,
Filmed and edited By Dazhane
Directed by Eunice
Friday, 16 October 2015
Wednesday, 14 October 2015
Saturday, 10 October 2015
Post an analysis of the digipak/CD for your final song choice
Analysis of the CD for our final song choice
- We can instantly see a pattern of lines forming 4 faces of Estelle at different opposite sides- 2 at the top and 2 at the bottom
- Gold coloured, fancy looking font; her name is placed at the top; medium size- very clear to recognise the artist's album.
- The design is very girly and elegant (added some flowers around the faces), this means that it is mostly aimed at young females.
- The image is the most eye-catching
Friday, 9 October 2015
Wednesday, 7 October 2015
Task 16 Song Choice
We have chosen to do Estelle's song : Conqueror.
Note : only two members of our group of four were present.
Note : only two members of our group of four were present.
Task 14 Reflection on Progress
Teacher's Comment
16 posts at health check 1. Great start Eunice - your hard work has paid off. Some nice and detailed blog entries. You are using ICT in interesting ways - good use of EMAZE, powtoon and Voki.
To improve:
1. Check your blog 9 - I can't get it to load properly - I think there may be a slide missing?
2. Finish post 13 - currently unfinished.
3. Do blog 14.
And this is purely for aesthetic reasons but can you change the music for your powtoon for question 7? it's a Christmas song and doesn't really go with what you are talking about.
Good start - keep up the good work.
b
My Reflection
- I feel that I'm progressing well with the blogging tasks compared to last year, due to the fact that now I have more experience in both working with blogger (and blogging itself) and more comfortable in working with a range of technologies. Probably I would give myself a mark of 15/20. taking in account my use of ICT and the level of detail.
Things to improve :
- Blog around 3-5 times per week
- Check my blogs after i post them (if the're working properly)
Saturday, 3 October 2015
Task15 Shot list of songs
- Estelle -- Conqueror
- Ella Eyre -- We don't have to take our clothes off
- Emile Sande -- Heaven
- Adele -- Turning Tables
Task 13 Synergy Activity
Leona Lewis
Album Cover : Spirit
Key Features:
- plain colours: black, white, grey
- Flowers at the corner
- close up : expressive face
- simple make up
Music Video Single: Better In Time
Key Features:
- lots Black and white scenes
- Black and white floor
- Black outfits - shirt and dress
Music Video Single: Bleeding Love
Key Features:
- locations dark backgrounds
- lighting
- Dark outfits (dress)
What features can be across all 3 products to create a brand identify?
- I believe the strongest feature is the colours used in all 3 products : blacks, whites and greys.
- The make up is also very similar in the 3 products.
- Some of the locations in both music videos, are dark or use a dim light : that reflects on the album - a black background
- hairstyle
Task 14
REFLECTION
IN Comparison to last year, I believe that my blogging journey has involved alot more ICT. I have been able to use ICT to my advantage by using different websites to present my findings on researching music videos. However, I believe that I have not reached my full potential and there is alot more ICT features I can add to my blog to make it visually exciting to read as well as fun!. I can do this by exploring more ways of putting my findings together, maybe in a vlog styled video or a screen voice over. I have also successfully been able to give examples with all my work that I have posted so far.
Things to improve
1) Time Keeping: On the planning stage of my blogging journey I must schedule when I am going to write blogposts so I can keep up to date and not fall behind.
2) More detail: I believe when giving examples, I can maybe explore ideas with more detail so that the people that read my blog get an in depth understanding on what i am trying to explain
3) Use of ICT: I need to improve on my ICT features for the rest of my blog. I have to try to make sure I am not over using the same features alot otherwise it will make my blog boring and repetitive.
Overall I give my blog a 11/20 - I still believe there is alot more room for improvement and this is only the beginning.
Task 14: Reflection on progress
I believe that my progress with blogging have improved compared to last year as there are more deadlines involved. Therefore, meeting deadlines by keeping my blog tasks up to date, this would enable me to get a good grade. I have been using some technologies however, i believe that i can use more different ICT, such as: vlogs,camtasia or time toast. So far i would give myself 14/20
3 things i need to improve on are:
3 things i need to improve on are:
- More ICT
- More detailed blogs
- Add more screen grabs
Evaluation on lip sync video
Evaluation on lip sync video:
Music videos feature a number of shots for various reasons, to relate with the audience by expressing thoughts and feelings, but also to show the viewer what is happening. Certain shots that you would normally find in a music video include:
Very wide shot-- This is where he artist is shown visible(barely) but the emphasis is still on placing the artist in the location/setting.
Wide shot-- This is where the artist is shown taking up most of the shot but the location/setting is still focused on.
Mid shot-- This shows the artist from his/her waist to head, and focuses mainly on the subject bu still giving an impression of the location/setting.
Medium close up-- This shot is half way between mid shot and a close up, showing the artist from chest to head.
Close up-- This shot shows the artist's face.
Extreme close-- This shows the artist's face extremely close.
We used a very wide shot of sarene walking in the park, it showed the scenery of the grass, trees, and church.
The use of the medium and close up shots of sarene playing on the swings.
The use of the mid shot of Sarene singing under the bridge.
We used TWO base tracks:
- In the canal
- In the park (on the swings)
Task 12: Lip sync Preliminary
We produced a preliminary music video where we shot, edited and lip synced the first minute of XX-You got the love. We used medium shots, close ups, tracking shots and pan ins and used a variety of effects such as jump cuts, discontinuous editing and base tracks so our video would be edgy and catchy like a typical music video in the industry.
Task 11: research into differences in appeal to target audiences of mainstream v independent
One direction got signed with Simon Cowell's record label Syco Records, which then joint as a US deal with Columbia Records.
The sorts of artists that the label specialises in are:
- Olly Murs
- Susan Boyle
- Union J
- Little Mix
- Fifth Harmony
Target audience: Female 18-24
Merchandise/ ancillary products:
- curtains- single panel duvet
- Album (CD)
- T shirts
- Bracelet
- Slippers
- Scarf
- Perfume
- Bags
- Calendar
- Mugs
- Watch
- Hat
You can purchase the music by going to 'snap' and then click 'music'. One direction became famous on the X Factor 2010. The boys auditioned separately, neither of them got through so Simon and the judges decided to turn them into a group (he saw potential in them).
They staged on the 3rd place. Their first song was- 'what makes you beautiful', they became really famous: 681,561,822 views.
It sold more than 130,000 copies on it's first week.
Lanterns on the Lake
Record label : Bella Union
Artists:
- Abe Vigoda
- The Dears
- Beach House
- Fionn Regan
- Snowbird
Genres:
- Indie rock
- Folk
- Hip Pop
- Space rock
- Dream Pop
Ancillary products/merchandise:
- T shirt
- A3 prints
- CD album
- Bags
Advantages of being signed to an independent label:
- No force behind you making you release to albums, freedom to be creative when you want.
- Little financial backing as there is no label behind you.
- Everything needed to create, edit, publish and distribute it is now commonly available to the public to have in their own home.
Advantages of being signed to a mainstream label:
- The big labels will have many subsidiaries of other labels that they have bought out. This Horizontal Integration increasing the market share of a company within an industry.
- High quality records
- Pro- advertising
- Tours
Disadvantages of being signed to an independent label:
- unlikely spending money front
- unlikely recording in million dollar studios
- unlikely to work with a world- renowned producer
Disadvantages of being signed to a mainstream label:
- When you sign onto a major label , they own you as an artist for the duration of the contract. They will have complete creative control over your music and image.
- They will tell you when and where to be somewhere.
- They will own your music forever
I believe that having merchandise and ancillary products is really important, this would allow more brand awareness for the artist/band. More consumers would be interested in them, which it would create more sales and profit.
Task 10 Costume setting and prop activity
Costume, Setting and Prop Activity
Camera:
- Simple clothing- black
- Long black dress (elegant)
- 'Princess' dress (light blue)
- Silky dressing gown
- Prom, glittery black dress
- Casual beige dress
Setting/ location:
- At a photo shoot (internal)
- On the floor (black and white check floor)
- A lounge
- Dressing room
Props:
- Camera equipment
- makeup and clothes
- horse
- stage
Costume:
- in pj's- they link because he's in a hotel
- 3 costumes- links in with pop genre
Setting/location:
- internal: hotel room, back stage
- external: Roof top, urban location
Props:
- Speaker & phone
- car
Friday, 2 October 2015
Lip sync tutorial
Reflection on progress
I feel I am making good progress on my blog. I am keeping to deadlines and using a variety of technologies. To improve I feel i can use an even wider variety of technologies including vlogs to make my blog more interesting to look at. I intend to use these other forms of technologies in the planning section of my blog.
Individual Costume and location task
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Mainstream vs Independent
One Direction is an example of a mainstream artist.
They are signed to Syco Music which is owned by Simon Cowell. Artists such as Labrinth, Olly Murs and Leona Lewis are also signed to this record.
The target audience for One direction is young females ranging from tweens to females in their late teens.
The band produce a lot of merchandise including clothing, perfumes and posters. Music is available on iTunes and also available for streaming on YouTube.
Each member of the band individually auditioned for talent show (X factor) but did not make it through as solo artists.Simon Cowell then put them together as a band and they went on to be a worldwide sensation.
Lanterns on the Lake are an independently signed indie rock band.
They are signed to Bella \Union founded by Simon Raymonde> Artists such as Beach House and Fleet Foxes.
Lanterns on the Lake has significantly less media representation and a much smaller fanbase and recognition than the mainstream artists, this is due to lack of money and smaller audience.
Independent label
- More leeway and freedom when producing music
- Artists get rights and larger percent of profits from their music
Mainstream
- More funds
- More connections in terms of networking and marketing
- Previous reputation gives the artist a ready made platform which independent artists do not get.
Thursday, 1 October 2015
Task 6 The Theory of Laura Mulvey on Representation of Gender
The Theory of Laura Mulvey on Representation of Gender
Task 11
Research of Mainstream vs Independant
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Task 9
Analysis of Music Videos
Individual task on analysising costume,setting and location in music videos
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Jhene Aiko Comfort Inn
Costume:
There are only three costume changes throughout the duration of the video. Conveniently, these take place at the start, the middle and the end of the video
Setting:
There are 4 locations that are used throughout this music video
1) Her Ex partners wardrobe
2) Out on the street next to a car
3) In a car - a flash back of memories from when the character and her partner were together
4) A dark location which is only lit from the visuals of fire ( burning clothes)
* There is a striking contrast between light and dark. In what is seen as the present is lit very dark in comparison to when we are confronted with the flashbacks which start to create the back story of the song and the meaning to the lyrics
Props:
The main props consisted of:
- Mens Clothes
- Mens trainers
- A car
- A lighter
- Jewellery
Krept And Konan - My story
Costume:
The costumes for this music video is quite conventional in the way that it suits the genre type. Throughout the duration of the video the artists are seen wearing casual tracksuits or just hoodies
Setting:
The whole video is set within an estate however as the audience watch the video we see different parts/areas to the estate which include
- The entrance to the flats
- In the flats
- On the road in the car
* all scenes are set in the dark, no/ hardly any colour
Props:
Car
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