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Saturday, 3 October 2015

Task 13 Synergy Activity

Leona Lewis


Album Cover : Spirit


Key Features:
  • plain colours: black, white, grey
  • Flowers at the corner
  • close up : expressive face 
  • simple make up

Music Video Single: Better In Time


Key Features:
  • lots Black and white scenes
  • Black and white floor
  • Black outfits - shirt and dress

Music Video Single: Bleeding Love


Key Features:
  • locations dark backgrounds 
  •  lighting
  • Dark outfits (dress)

What features can be across all 3 products to create a brand identify?


  1. I believe the strongest feature is the colours used in all 3 products : blacks, whites and greys. 
  2. The make up is also very similar in the 3 products. 
  3. Some of the locations in both music videos, are dark or use a dim light : that reflects on the album - a black background
  4. hairstyle 



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