Task 8

Favourite student work

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Above is a link to one of my favourite past student work. I particularly like this video because it includes an abundance of elements and features that make a music video. In addition, it is extremely clear that they put alot of thought into the meaning of the song lyrics and how they can communicate this to the chosen audience though visuals, costume and mise en scene.

 

I like the way that the students paid close 

attention to the costume and lighting to fit

 the context and mood of the video. As seen

 above, 2 of the students are in black and one

is in white. This relates to the lyrics and idea of 'the other side' - one being dark and one being light. This could also have unlying meanings of good and bad or life and death.

They also considered the lighting and the way it fitted in with the theme of 'the other side'. For example there was a dimly lit scene where one of the students were performing which contrasted with one of the base tracks where another student was in a well lit scene in the middle of the road.






Lastly, it is also very evident that the students planned and paid close attention to the way they edited their music video to make sure they got the context across to their chosen target audience. In particular, I really liked their choice of transitions to communicate the idea of the 'other side'. Fade in and outs were used as well as the camera itself moving from one scene to another ( light to dark ) with a quick transition.

( One of the last scenes where all 3 boys are seen wearing all black - meaning they are all now on 'the other side' )

YouGov profiler

I carried out research into the typical demographics of a fan of Krept and Konan. I chose this artist because they are a popular British artist which follows our
chosen artist genre. I did this using YouGov profiler.

Task 9: costume/setting/location

task 8: favourite previous student video

Last year, a group of boys that created this music video did beyond well in producing an excellence and engaging video. A vast amount of technical elements had been used and the end result seemed as if this could be a video can be viewed through television.
Here is the link:
http://candihalloffame.blogspot.co.uk/

I love how they went on supporting Carol Vernallis theory:
It was very clear that they had base tracks: one around the abandoned docks and one where the guy is singing near the motoway. The camera also moved in time with the music, this made it give more rhythm to create more effect. Also the use of the continuity editing where the guy is in the grave yard creates a form of narrative and understanding to what he is talking about, this helps to engage the audience even more. They use some form of disjuncture where they rap/sing about losing someone close to them, with connotations with death (graveyard). Also there were a lot of close up shots and eye contact with the audience, that made us feel like they were talking to us.













I like the use of the transitions; this made the music video very effective and interesting.
I really liked the ideas of the mise en scene; it suited the type of song they played, the costumes were very simple but effective. The use of the panning motion when the boy changed from a white t shirt into a black one when the camera panned down, was very creative and different.

A Closer Look Into Estelle By Eunice

Review of previous student videos.

Genre: Rap
Intended audience: Youths
Narrative structure: performance and narrative - told the story of the lyrics
Media language: slow motion, jump cuts, base track (abandoned docks)
Representation: long shots, close ups, pan shots

I liked this video because of how well edited it was and there vision of the music video. The skills in lip syncing really came across and I felt the video really suited the video genre and lyrics. I also like the range of shots, angles and locations.
This video followed Andrew Goodwin.s theory as the video very much reflected the lyrics and the artist/s wer present in both narrative and performance.

Laura Mulvey

Laura mulvey from zahraamin

 

This video is an example of dismembering from 1:26 till the end of the video, very much focusing on her legs.