Question 1

Vernallis and Goodwin

Vernallis

• Narrative in music video are not always in complete
• Music video are not balanced between narrative and performance
• Music videos do not always have a narrative resolution at the end
• Base tracks are used to give structure and meaning to a music video
• Edits are used more frequently and there lots of jump cuts and slow motion 

For example:

In Adele's music video there is a lot of slow motion to let the audience to get the feel of the song. Also, its there to captivate the audience in each scene.

Goodwin

• Music videos are built around song lyrics and not the traditional narrative structures
• The singer is used as both a narrator and character
• Singer breaks the 4th wall by looking directly at the camera.

Goodwin believes that there are 3 main ways that visuals are used to promote the video and song lyrics these are:

1. Illustration: Uses different functions in order to tell its audience the meaning of the lyrics from the song.
2. Disjuncture: The meaning of the song lyrics is completely ignored 
3. Amplification: Meaning and effects are repeated consistently and drummed into our visions

In our video:

Our music video consists of amplification as there is meaning between the characters and the song lyrics, there is a range of slow motion showing the happy times between the lovers and the jump cuts in the fighting scene. The slow motion at the end when the girl walks away, leaving the ring on the table shows that she has 'conquered' being independent and free form the relationship.

Slow motion presented showing love and affection.

Jump cut showing them argue

Which video influenced us?

We were influenced by Jhene Aiko: Comfort inn ending

In this music video, it is all about being in a relationship: showing the good times her and her lover had and the bad. So we decided to follow the idea of the story line.

We were inspired by the costume change (3 times) casual to sophisticated:

Here her being dressed casual showed that she presented herself to be angry and Jhene wearing the dress to present that she has won.






Our costume change:


Here we used the same idea; casual was fighting scene and sophisticated was empowerment.

Question 2

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Question 3

Construction:




Research:

I present my work on emaze so that i can post it on my blog.

Here, i use the embed code; i copied it

I pasted the embed code on the HTML

I clicked on 'compose' and the finished emaze is shown on the blog.










Planning:

Here, i'm using time toast, to organise a plan on what day and time we are filming and editing.

 I'm adding a 'new event' and filling in the day and title on what production task we're doing.

Once it's completed and you click on 'public', you can now see all the information.












Evaluation:
Using camtasia

When you click on camtasia, you would see this and this allows you to record what you're seeing.






 I went on to vimeo to record my music video so that i can analyse it

 When finished, camtasia takes me to the timeline so that i can do some editing.

Here is the tools bar as i can include annotations, symbols and sound, this would make the video more entertaining and meaningful

















I chose to use the annotations to show the examiner what i am talking about in further detail.

Question 4

Feedback:

Rough cut feedback:

In our rough cut, we learnt that the lip sync of the performer was not in time with the music, and we knew that if we did not act on this, we will lose marks. 

Before:

This shows the problem we had with the lip sync. The lip sync was behind.

After:

We learned that we needed to use the marker again properly to when the singer instantly starts singing. This made a huge difference with the lip syncing as it looked more realistic. 

The successes we had: was the location

We learned from the class that the location choice in our music video was very effective as each of them created a specific scene. The brighter open space: represented happiness, the dark forest: represented the fighting scene and the sky garden: represented empowerment and independence.

We learned that the audience easily understands the relationship between the two lovers (showing the good times and the bad); this all came under the process of using different lighting, having meaningful costume changes and allowing the actress to show her emotions and feelings by using her facial expressions and hand gestures. However, i think that we included more happy, flashback scenes than the argument scene which i wished we included more of- that way the video would be more engaging to the audience.

Feedback on ancillary:


I've learnt that in my digipak and website, my audience can clearly see a synergy between the two as i have used the image of the artist and managing to use the same colour scheme so that my audience would familiarise the artist.

Final Ancillary: Website homepage

Please click the link below to visit my final band website homepage:

http://sarenemensah.wix.com/celinasworld

Final Music Video

19. Dazhane, Zahra, Sarene and Eunice from 283goswellg on Vimeo.

Final Ancillary: Digipak

11/01/16 The making of my ancillary

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8/01/16 the making of my ancillary

I started to add text and i was finding in quite difficult to get the right colour so that the title of the name and the name of the album. I also added some colours with a hint of: orange, grey, white.

The making of my ancillary product

The making of my ancillary product

I chose this picture because i think i can make good use of the filler features from it.

I started to play around with the lighting and the contrasts and i even added a gradient effect.

Do's and Dont's

Short list of fonts, colours AND where my ideas came from

Ancillary research

The importance and function of digipaks

Audience's response after watching our music video

Outline improvements needed before final deadline

Improvements

• To make the lip sync much more sharper
• Make the music fade appropriately at the end of the video
• Edit more on the colours e.g. making the flashback much more bright in contrast to the argument scene.
• Include more variations of fast and slow motion effects

What changes did we make

Reflection on successfulness of location choices

Reflection on successfulness of costume choices

Target Audience's Feedback From Rough Cut By Eunice

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