OFFICIAL WEBSITE FOR CELINA

WELCOME BACK

The official website for our artist Celina is now complete and up and running here:

OFFICIAL WEBSITE

via GIPHY

Digipak front cover

I have used photoshop to complete my digipak, I have used black and white filters and applied text to my album cover.
I also applied a barcode and various copyright labels to fit the conventions of a digipak.
I chose black and white as it imitated my inspiration digipaks. I chose this font as I feel it is feminine yet bold and fits well with the image of the artist. I have chosen these images of the artist to represent the artist and the brand and make sure the sole focus is the artist.

Editing using photoshop

I have edited this image for my website, as you can see I have added  warming filter to add more orangey tones to the image. I feel this is effective as  a majority of the ancillary follows a black and white theme so the main image having colour, draws more attention to it and makes the artist the main focus.

Production of ancillary products 2

I have also began producing my website for my artists. I have looked at various websites of similar artists and used conventions from these which I like in my own website.
For example I liked the set up of Justin Bieber's website and how bold titles are used to introduce each section, I have imitated this on my own website.
I also liked the simplicity of the white background and the photo album layout which I have also replicated in my website.

Making of ancillary products 1

I have worked on the production of my digipak cover. This included editing some shots we took using photoshop and adding text and typical conventions of a digipak.
Some of these conventions include a barcode, the production logo and the website.
Using photoshop I used different filters and cropped various photos so to fit on to my digipak.

Using photoshop and lightroom for my ancillary work

VS

For my ancillary work I decided to use both Lightroom and Photoshop to edit and create the final product. Since I was using Apple Macs to edit, and I am already familiar with both softwares - I thought i would use this to my advantage.

LIGHTROOM

I mainly used Lightroom for the photography side of the ancillary work. In my opinion, it was easier and quicker for me to navigate and get my ideas across with lightroom because I already have alot of experience with it for photography. One of the main tools I used with this software was editing and controlling the saturation and luminance of certain colours in the photo. This gave my photos that colour splash/pop affect as I turned down the most prominent colours and left reds and oranges which were the pigments in the artists face.

 BEFORE

AFTER

Photoshop

I  used photoshop mainly in the making of the ancillary product to add the images to a digipack template and add text as well as any other effects. These are the things I could not do in lightroom and therefore photoshop helped me to complete this. Photoshop has given me the option to edit my ancillary product to a more advanced level. Working in layers made it easier to create the desired look for my digipack and allowed me to delete/add certain things without disrupting my product.

Draft Front cover VS Final front cover Thoughts

FINAL FRONT COVER

Since doing my draft ancillary front cover, I believe I have progressed extremely well in terms of my theme and conventions of a digipack. Although my idea is pretty much the same you can clearly see how I've been able to take an idea to another step and show that I understand the conventions of a digipack.

With my draft front cover there was many things that didnt work. Firstly, I started to realise that having two photos on the front of the digipack was not ideal and instead I took a more simplisitic approach for my final product. I thought that having two photo distracted the viewer and It looked like too much was going on. I always wanted to show the darkness and lightness on the front cover and I solved the problem of having two photos by then having it fade into plain white.

The crown icon was then added as a symbol of 'conqueroring'. This again was something so simple but affective and stopped the back cover from being plain and boring.

I mirrored the conventional production and copyright information at the back of the front cover and I think this brought my digipack to life and made it more realistic.
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DRAFT FRONT COVER