Question 1

Vernallis and Goodwin

Vernallis

• Narrative in music video are not always in complete
• Music video are not balanced between narrative and performance
• Music videos do not always have a narrative resolution at the end
• Base tracks are used to give structure and meaning to a music video
• Edits are used more frequently and there lots of jump cuts and slow motion 

For example:

In Adele's music video there is a lot of slow motion to let the audience to get the feel of the song. Also, its there to captivate the audience in each scene.

Goodwin

• Music videos are built around song lyrics and not the traditional narrative structures
• The singer is used as both a narrator and character
• Singer breaks the 4th wall by looking directly at the camera.

Goodwin believes that there are 3 main ways that visuals are used to promote the video and song lyrics these are:

1. Illustration: Uses different functions in order to tell its audience the meaning of the lyrics from the song.
2. Disjuncture: The meaning of the song lyrics is completely ignored 
3. Amplification: Meaning and effects are repeated consistently and drummed into our visions

In our video:

Our music video consists of amplification as there is meaning between the characters and the song lyrics, there is a range of slow motion showing the happy times between the lovers and the jump cuts in the fighting scene. The slow motion at the end when the girl walks away, leaving the ring on the table shows that she has 'conquered' being independent and free form the relationship.

Slow motion presented showing love and affection.

Jump cut showing them argue

Which video influenced us?

We were influenced by Jhene Aiko: Comfort inn ending

In this music video, it is all about being in a relationship: showing the good times her and her lover had and the bad. So we decided to follow the idea of the story line.

We were inspired by the costume change (3 times) casual to sophisticated:

Here her being dressed casual showed that she presented herself to be angry and Jhene wearing the dress to present that she has won.






Our costume change:


Here we used the same idea; casual was fighting scene and sophisticated was empowerment.