Task 7

Researching Target Audience 
In this blogpost I am going to be exploring a typical target audience for the British artist Amy Winehouse via the YouGov Profiler

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via GIPHY

Below is a link to the research I gathered on Amy Winehouses 'typical target audience' via Yougov Profiler

Amy winehouse reserach 4 blog from Dee'Dee Monroe

Task 6

Laura Mulvey's Theory

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Below is my analysis on Laura muvleys key points on the male gaze :

Task 5

Carol Vernallis Research

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Examples of  The Carol Vernallis Theory
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Multiple use of close ups:  In the music video 'stay' by Rihanna, an abundance of close ups are used to not only identify the artist but it also allows the audience to connect with the audience as she breaks the fourth wall by staring into the camera.

Use of slow motion:  In this music video by Adele, the use of slow motion is used at many points to go with the generic feel of the song and its genre. It makes the audience concentrate on the scenes that are in slow motion and its meaning 

The use of base tracks:  The use of the repetition of the base track in the Bruno Mars song ' it will rain' is used to staple the idea of love an affection into the audiences mind. As Carol says it is used to give structure an meaning to the video.

task7: yougov profiler

Task 6: Laura Mulvey

Andrew Goodwin's theory

Summer work

A part of my summer work I made a story board of the first 50 seconds of Trey Songz - I need a girl.



It involved various close up's, medium shots and long shots.

Function of a music video

Task 5: Carol Vernallis

Introduction

My name is Zahra Amin and over the summer I created a weebly website for the artist 'Kehlani'
This included information about her tour dates, a photo gallery and links to her social media (set up as a feed) as well as a biography.

Task 4: Andrew Goodwin's theory

Task 3: what is the function of a music video?

Task 4

Andrew Goodwin's Theory

Dancing in the Distraction factory( 1993)

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Task 3 **

Function of Music Videos

Music video: A videotaped performance of a recored popular song,usually accompanied by dancing and visual images interpreting the lyrics 

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Music videos have an abundance of functions and these can include:

• Engage and entertain the audience
• Drive Sales
• Promote the song/album/artist
• Tell a story from the lyrics
• Sell the song in a way that the audience can remember

But one of its main purposes is to promote the artist and the album/song. Music videos play an important role in how successful the artist is as well as their reputation and the sales of their singles and album releases. Over the last century, music videos have progressed and expanded into a wide range of styles of contemporary videos - with techniques and styles that include: animation, live action filming, documentaries and abstract film. Some music videos interpret images and scenes from the song lyrics while others may be without a set concept (E.G) a filmed version of the songs live performance which is extremely common with rock bands.

Rihanna // 'Diamonds' music video

I believe that this music video is a good example of a music video form. What I particularly like about this video is how simple but engaging the visuals are. For the duration of the video we are seeing the main artist (Rihanna) in black and white with various close ups and mid shots - this allows us to identify the artist and relate with her emotions. This base track is then followed by an abundance of coloured visuals. The video also includes elements of water and fire as well as diamonds, smoke and tattoos which all play a part in the lyrics.

Task 2

Summer Work 

an analysis of a music video of my choice 

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Task One

INTRODUCTION

a brief introduction and link to summer website

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Hello, Welcome to my A2 blogging portfolio where you will be able to follow me on my journey to creating a music video.

STAY TUNED!

Task 2 : Summer Work

Summer Work 

The first one minute of the music video : Alicia Keys - Brand New Me 

Task 1

Introducing myself and my Weebly 

Hello, my name is Eunice, i'm seventeen and below is the link to the website i created in Weebly in summer lessons:

http://eunicealves.weebly.com/

Task 2: summer work

Task 1:Introduce myself

Hello, my name is Sarene and i am seventeen years old, below here is the link to my weebly website that i created in the Summer lessons: